MEET COEN
DE HEER

As a digital strategist at ANWB, driven by curiosity and a clear sense of purpose. I enjoy turning complex challenges into meaningful digital experiences-together with teams, always with the user in mind.

I work at the intersection of user-centered design, business goals, and technology. I lead a team of CX & UX designers with a shared mission: to make digital experiences more intuitive, accessible, and human. Whether it's hands-on improving a self-service flow or rethinking the vision on a mobile journey.

What drives me is curiosity and the belief that good design starts with listening, learning and connecting the dots. Coaching plays a big role in my work; helping others develop their strengths is just as rewarding as launching a successful product. Together, we build solutions that not only work-but feel right.

With a background in business IT and years of experience across design studios and agencies, I've developed a broad perspective on digital product development. At ANWB, I advise marketers, designers, and developers throughout the product lifecycle-ensuring our solutions meet high standards for usability and design. Outside of work, I stay connected to the creative field through photography, teaching, and community projects. Whether I'm coaching a team member or mentoring young creatives, I'm driven by the same goal: helping people grow and create with confidence.